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Research papers

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
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Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers


Research papers

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
×

Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers (Italian). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers-italian-


Research papers

Application of discriminant analysis to the Italian readership survey data

The objective of this paper is to present an experiment conducted in Italy aiming at a more comprehensive use of the data of the Italian readership Survey (l.S.P.I,). The experiment had the scope to establish : - to what extent the audiences reached...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Gilberto Valentini
June 15, 1972
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Citation

Valentini, G. (1972a, June 15). Application of discriminant analysis to the Italian readership survey data . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-discriminant-analysis-to-the-italian-readership-survey-data-


Research papers

A proposal for improving the utilisation of test markets

Test markets have been strongly criticised, particularly because it is extremely difficult to project the results and obtain reliable estimates for the total market. This is especially the case in countries where markets vary considerably from region...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Gilberto Valentini
June 15, 1969
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Citation

Valentini, G. (1969a, June 15). A proposal for improving the utilisation of test markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-proposal-for-improving-the-utilisation-of-test-markets


Research papers

Applications of operations research to the optimal determination of advertising budgets

If we consider th.at O.R. is becoming, day by day, a more and more important subject in advertising magazines and congresses, we can say that the interest in this discipline is spreading successfully also among advertising people. For this reason...

Catalogue: ESOMAR Congress 1964
Author: Gilberto Valentini
June 15, 1964
×

Citation

Valentini, G. (1964a, June 15). Applications of operations research to the optimal determination of advertising budgets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/applications-of-operations-research-to-the-optimal-determination-of-advertising-budgets